The media industry has always been driven by technology. From the Gutenberg press to digital newspapers, publishers have had to adapt to the changing habits of their consumers. Today is no different, and three powerful digital technologies are expected to come into their own this year. …

For most people, a trip to the Southeast Asian island of Bali conjures up images of sipping cocktails at sunset after a day spent relaxing on a beach or engaging in watersports. But the island has a lot more to offer. …

US retail media networks will bring in $41.4 billion in advertising sales this year and $52.2 billion in 2023, according to eMarketer forecasts. If these predictions are fulfilled, they will account for close to 20% of all digital ad spend. But what is retail media, and why is it growing…

After a decade of consistent growth, Netflix’s membership is shrinking. The world’s most popular streaming service lost 200,000 subscribers in the first quarter of 2022, bringing total membership to 221.6 million. It expects to lose another 2 million in Q2. As a result of the announcement, Netflix shares recently lost…

The pandemic brought us the titillating potential of immersive digital spaces, or the metaverse. Some marketers have been early adopters of the concept and are already forging ahead. But many brands are still grappling with what the metaverse is and whether there is a place for them in it. …

In 2020, in the wake of George Floyd’s and other high-profile racially charged murders, along with the rise of the Black Lives Matter movement, American brands and agencies promised to up their spending with Black-owned media organizations. …

Apple has been at pains to position itself as a consumer-privacy-focused company, going as far as to refer to privacy as a fundamental human right. For example, in April, its iOS 14.5 App Tracking Transparency (ATT) privacy feature required app developers to request users’ permission to track their activities. …

Social media users were the first to demand control over content, but now marketers are pressuring platforms to guarantee their brands’ safety. They don’t want to pay for nullified advertising — advertising that actively brings the brand into disrepute because it appears alongside inappropriate content. …

Supply chain issues seriously impacted the availability and cost of goods this holiday season. Multiple industries that rely on overseas production have been affected, including motor vehicles, toys, fashion, and cosmetics. Even local manufacturers and home crafts that rely on imported materials for their production have been hit. Moreover, increased…